Social Media Marketing

Program Marketing
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Using Social Media to Recruit Students

Marketing flyers are a great way to spread the word about your upcoming Safe Sitter® classes. This service is free to you as a Safe Sitter® Provider and the flyers are sent to your inbox immediately. (To create a marketing flyer, visit Marketing Request Form.) You can create the flyers as an image file to share on social media, or you can use the tools below to create custom social media images.

Social media is a great resource to promote upcoming classes. Download the image templates below to create custom images. You must have PowerPoint in order to use these templates. Each template has been created based on the size requirements of the social media platform. The first slide of the template gives specific instructions for creating the images.

MANAGING SOCIAL MEDIA

Remember that social media is a “social” tool. The comment section of your post is a great place to reply to parents that may have questions about upcoming classes. Make sure you check for comments regularly.

INSTAGRAM

Customize images for your Safe Sitter® and Safe@Home classes. Make sure you include hashtags to expand your reach. Instagram does not allow you to include a linkable URL in the description so it is best to use an easy URL or link to it in your page bio.

Download Image Template for Instagram

FACEBOOK

Facebook is the most popular social media platform allowing you unlimited characters and linking registration URLs. Join parenting groups in your area and post within those groups to get the most reach for your post.

Download Image Template for Facebook

TWITTER

If you have a large Twitter following, you may find success posting information about upcoming classes to this platform. Character count is restricted so it is best to use shortened URLs.

Download Image Template for Twitter

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BEFORE YOU POST

Before you start posting, take a look at your social media analytics and determine the demographics of your audience. If you have a fan base that is mostly teens, create your marketing messages to speak directly to the teens. If you tend to have more parents interacting with your brand on social, direct your messages to speak to them.

Use the sample posts below as a guide when creating your social posts. Most social media platforms do not allow users under the age of 13 so it is best to advertise to parents. Each post contains a link for an image you can download to accompany the post.

SAMPLE POSTS FOR SAFE@HOME

Do you feel comfortable leaving your young teen home alone – even for short periods of time? Register your child for our upcoming Safe@Home class on [date and time] and know they are ready to handle any situation that may come up when you aren’t home.

[Insert link or registration instructions.]

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Do you feel comfortable leaving your child home alone – even for short periods of time? Sign them up for Safe@Home on [date and time] and know they are ready to handle any situation that may come up when you aren’t home.

[Insert link or registration instructions.]

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Your child needs to remember their safety could be at risk any time they go online. In addition to indoor and outdoor safety, Safe@Home teaches students to be safe and responsible while online. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

Download Image

Even when young teens are careful, things can happen. Safe Sitter teaches students what to do in unsafe situations such as a break-in, fire, power outage, and weather emergencies. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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Sample Posts for Safe Sitter® Classes

Is your young teen ready to start earning money? Register them for our upcoming Safe Sitter class on [date and time] to learn the safety skills they need to start babysitting.

[Insert link or registration instructions.]

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Are you ready for your young teen to start watching younger siblings but you aren’t sure if they are ready? Register them for our upcoming Safe Sitter class on [date and time] and have peace of mind that they are ready!

[Insert link or registration instructions.]

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Do you have children in grades 6, 7, or 8? Make sure they are ready for anything that comes their way when you’re not around. Sign them up for our upcoming Safe Sitter class on [date and time]. Register early as classes fill quickly!

[Insert link or registration instructions.]

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Sign your child up for our upcoming Safe Sitter class on [date and time]. The class is full of fun activities and role-playing exercises. Students even get to use CPR manikins to practice choking rescue. Register early as classes fill quickly!

[Insert link or registration instructions.]

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Sign your child up for our upcoming Safe Sitter class on [date and time]. Students learn life-saving skills such as how to rescue someone who’s choking, and helpful information like what to do if there is severe weather. Register early as classes fill quickly!

[Insert link or registration instructions.]

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It’s almost [fall, winter, spring, summer] break! Sign your child up for a Safe Sitter class on [date and time] to learn how to babysit and earn some money during break!

[Insert link or registration instructions.]

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Safe Sitter classes are far from boring. Students use CPR manikins, play games, and share their experiences in class. Sign your child up for our upcoming Safe Sitter class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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Does your child have a desire to start babysitting but lacks the confidence to do so? Register them for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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Babysitting is a great way to introduce money management to your children. Register your son or daughter for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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In addition to safety and child care skills, one of the most important things Safe Sitter graduates learn is a system to assess an illness or injury and determine who should handle it. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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Young teens need to remember their safety could be at risk any time they go online. In addition to indoor and outdoor safety, Safe Sitter teaches students to be safe and responsible while online. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

Download Image

Even when young teens are careful, things can happen. Safe Sitter teaches students what to do in unsafe situations such as a break-in, fire, power outage, and weather emergencies. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

Download Image

It’s not always easy for a new babysitter to refuse a job. Safe Sitters learn when it is appropriate to refuse a job and how to do so professionally. Sign your child up for our upcoming class on [date and time]! Limited seats remain. Register now!

[Insert link or registration instructions.]

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Safe Sitters learn when they accept a babysitting job, they accept responsibility for a child’s life. Babysitters need to be ready, willing, and able to handle all the child requires. A Safe Sitter class will teach your child everything they need to know. Sign your child up for our next class on [date and time]. Limited seats remain. Register now!

[Insert link or registration instructions.]

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A Safe Sitter class can help Girl Scout Cadettes check off requirements for both their Babysitting Badge and First Aid Badge! Call or email [phone number or email] to register your troop for a class.

For more information, visit [website].

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